Case Studies
TOFU

JACK LINK'S

Brand Awareness: 250M+ organic social impressions.

+200% Google search interest since the partnership began.

Jack Link's social presence before and after

Their Need

Jack Link's had brand recognition. The social presence to back it up did not exist. No owned audience, no creator infrastructure, no repeatable content engine. It needed to be built from the ground up.

Our Solution

We came on as agency of record and built their social presence from scratch. The centerpiece is a rotating creator team: a monthly refresh of creators hand-picked for audience fit with Jack Link's target demographic. New faces, consistent brand voice, always-on cultural relevance.

Campaign partners have included NASCAR, Squid Game, Mr. Beast, and Walmart. Content views scaled from the low thousands to the millions.