TOFU
JACK LINK'S
Brand Awareness: 250M+ organic social impressions.
+200% Google search interest since the partnership began.
Their Need
Jack Link's had brand recognition. The social presence to back it up did not exist. No owned audience, no creator infrastructure, no repeatable content engine. It needed to be built from the ground up.
Our Solution
We came on as agency of record and built their social presence from scratch. The centerpiece is a rotating creator team: a monthly refresh of creators hand-picked for audience fit with Jack Link's target demographic. New faces, consistent brand voice, always-on cultural relevance.
Campaign partners have included NASCAR, Squid Game, Mr. Beast, and Walmart. Content views scaled from the low thousands to the millions.
MOFU
MANYCHAT
Trust and Consideration: +500% increase in mid-funnel content output.
2x more effective mid-funnel content, hitting KPIs at 200% efficiency by drawing on whitepapers & case studies.
Their Need
ManyChat had strong brand awareness but needed to convert that attention into trust. Mid-funnel content was the gap. Not enough of it, and what existed was not pulling its weight. They needed volume, credibility, and resonance with an audience that already knew the brand but wasn't yet convinced.
Our Solution
We built a pipeline around what ManyChat already had. Whitepapers, case studies, and high-performing blog posts were redeployed as scripts for MOFU creator videos, paired with audience-mirroring UGC creators who could react, respond, and make the content feel native. Educational by design, and credible because of who was delivering it.
BOFU
PERPLEXITY
Conversion: +50% increase in campaign-generated app installs.
Featured in the Wall Street Journal and TechCrunch.
Their Need
Perplexity had mindshare, but what they needed was to convert it. A Super Bowl ad sounds exciting, but brand lift does not install apps. They needed a campaign that closed.
Our Solution
We built a campaign around the behavior happening during the game. While 100M+ people watched the Super Bowl, they were also on their phones: scrolling, reacting, sharing. We positioned Perplexity there. We ran a founder-led giveaway campaign timed to the game, amplified by influencer programming aimed at people already in a high-engagement mindset. An immediate reason to act. A direct path to install.